Henagar Drive-In Theatre in Alabama made the Facebook announcement March 3: "It is with great sorrow that I have to tell our customers that we will not be showing Beauty and the Beast at the Henagar Drive-In when it comes out," the statement declared. "When companies continually force their views on us, we need to take a stand."
"If we cannot take our 11-year-old granddaughter and 8-year-old grandson to see a movie, we have no business watching it," the post continued. "We are first and foremost Christians. We will not compromise on what the Bible teaches."
Carol Laney, owner of the drive-in theatre, made the decision to censor the film after Director Bill Candon caused a media stir, saying there would be "a nice, exclusively gay moment."
Laney told reporters, "My salvation is not here on this earth. My salvation is in heaven. And that's who has got my back. God has my back, and I'm not going to rethink my position now or ever."
Actor Josh Gad will play the character LeFou, who is confused about his sexuality. Candon told a British magazine, "LeFou is somebody who on one day wants to be Gaston and on another day wants to kiss Gaston. He's confused about what he wants. It's somebody who's just realizing that he has these feelings."
Following the media hyper-focus on the gay theme, Gad, who himself does not suffer from same-sex attraction, told reporters, "At a certain point what I want to be talking about is how wonderful, how entertaining, how amazing this movie is for all audiences."
The announcement comes in the wake of a boycott of a Disney XD cartoon that features a same-sex kiss just last week. The children's show "Star Versus the Forces of Evil" featured an episode "Just Friends" where several gay and lesbian couples kissed at a concert.
The episode received thousands of complaints from outraged parents and has now garnered 45,000 signatures from the website One Million Moms.
Major media companies have been pushing hard against traditional family values recently. In December, a Utah judge shut down VidAngel, a movie streaming service that filters out profanity, nudity, sex and violence.