You are not signed in as a Premium user; you are viewing the free version of this program. Premium users have access to full-length programs with limited commercials and receive a 10% discount in the store! Sign up for only one day for the low cost of $1.99. Click the button below.
Dylan Mulvaney, a 26-year-old so-called transgender celebrity announced on April 1 that Bud Light, owned by Anheuser-Busch, had sent him a personalized can with his face on it.
In that viral announcement, Mulvaney — having more than 10 million social media followers — stated, "This month I celebrated my day 365 of womanhood, and Bud Light sent me possibly the best gift ever — a can with my face on it."
In response, some Bud Light drinkers called for a boycott. Country music stars such as John Rich and Travis Tritt both decided to boycott the famous beer brand within a week of the Bud Light trans partnership.
The most well-known boycott, though, came from American musician Kid Rock, who posted a video where he shot up four cases of Bud Light with a semiautomatic rifle. In that video, which now has more than 50 million views, Kid Rock stated, "F*** Bud Light and f*** Anheuser-Busch."
After the celebrity responses, however, Anheuser-Busch has refused to change course and continues standing by its pact with transgender ideology. According to a company VP, it helps to "authentically connect with audiences."
It seems that pandering to the gender-confused community is a new Bud Light marketing strategy.
According to Bud Light's vice president of marketing, Alissa Heinerscheid, when she took over, "Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach." Speaking on a March 30 podcast, Heinerscheid continued by explaining how "inclusivity" means "shifting the tone." She added that the company wants "a campaign that's truly inclusive, and feels lighter and brighter and different, and appeals to women and to men."
Bud Light's financial loss is not surprising. The corporate shift to push gender confusion usually results in significant backlash.
Shane Trejo, a journalist with Big League Politics and a right-wing political organizer in Michigan, tells Church Militant, "It's incredible how corporations will push LGBT insanity even when they know it will offend their target audience." He continued, "Boycotting Bud Light and other Anheuser-Busch products has become a rallying cry for conservatives. Normal people are finally getting sick of this bizarre, perverted agenda getting rammed down our throats."
The current boycott is reminiscent of Target's August 2016 announcement welcoming "transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity." In response, more than 700,000 people pledged to boycott, and shopper traffic began to decline for the first time in 10 years.
It was also around this same time that Bud Light endorsed sodomy. After the United States legalized gay "marriage" in 2015, Bud Light aired a 2016 commercial depicting a gay "wedding." The ad ended with its official statement: "Bud Light proudly supports everyone's right to marry whoever they want." Interestingly, the woke beer brand experienced no significant blowback at the time, especially in comparison to the blowback it's getting now over the transgender issue.
On this exact point, Trejo connects the dots:
It is clear that the Supreme Court's activist overreach in legalizing gay marriage led to a slippery slope that has resulted in things like transgender kids, drag queen story hour, and total societal degeneracy. The fact that corporate America was so avid to sell out Christian values and lead the country to Hell should make conservatives rethink their so-called free-market ideology.
Today, companies are not driven so much by what the consumer wants, rather, they're more so driven by their Corporate Equality Index score, which is the highly coveted score a company gets based on its promotion of the LGBT agenda.
If a corporation attains a CEI score of 100%, for example, it earns the title of "Best Place To Work For LGBTQ Equality." The Human Rights Campaign, the largest LGBT political lobbying group in the world, is the group that oversees the CEI scores.
HRC has the power to give high or low CEI scores based on whether a company falls in line with the LGBT ideology or not. And being that 15 of the top 20 Fortune-ranked companies had 100% ratings last year, it's hard to compete without the HRC's stamp of approval. Walmart, Amazon, Apple, CVS, AT&T, Google and many others all have 100% ratings.
Although Anheuser-Busch's sales are suffering due to the boycotts, its high CEI score opens the door to large investments from financial groups. In the end, it does get the money but not through conventional profit sources.