Bud Shelves Woke Execs Who Cost Billions in Sales

News: US News
by Paul Brock III  •  ChurchMilitant.com  •  April 26, 2023   

Company still doubles down on trans ideology

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DETROIT (ChurchMilitant.com) - The two marketing executives who were responsible for Bud Light's recent "trans" activism have been removed from having an active role in the company.

Alissa Heinerscheid and Daniel Blake

Alissa Heinerscheid, former vice president of marketing for Bud Light, along with her boss, Daniel Blake, have both been placed on leave not even one month after trans activist Dylan Mulvany announced his collaboration with the beer brand. 

Both Heinerschield and Blake oversaw the ad campaign that sparked a massive boycott, which resulted in Anheuser-Busch, the parent company of Bud Light, losing billions of dollars in market value.

According to Anheuser-Busch, Heinerschield is "off the brand" and is being replaced by Todd Allen, who was most recently the VP of global marketing for Budweiser. 

In the words of conservative commentator Matt Walsh, this is "a victory for Team Sanity."

On a March 30 podcast, Heinerschield claimed that Bud Light wanted "a campaign that's truly inclusive, and feels lighter and brighter and different, and appeals to women and to men."

That "inclusive" campaign is still costing Bud Light massive amounts of money. According to Bump Williams Consulting, "Off-premise dollar sales of Bud Light declined -17% for the week ending April 15" and "the brand's dollar share of the premium beer segment declined -6.7% during that time."

Although Anheuser-Busch later got rid of the employees responsible for the failed marketing scheme, the brewery giant backed the decision to partner with Mulvaney. A spokesman for Anheuser-Busch told CNN just a couple of weeks ago, "Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics." 

And according to the spokesman, "From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public."

Along with Bud Light, "trans" activist Dylan Mulvaney has partnered with other brands such as Nike and Maybelline and calls to boycott those companies are currently making rounds on the internet. 

On top of Maybelline, Mulvaney has also partnered with other cosmetics and skincare brands such as MAC Cosmetics. 

The Bud Light boycott, which was and is being driven mostly by men, proved to be a success of sorts. But woke cosmetics companies, which is a realm Mulvaney has also entered into, ought to be boycotted according to some.

The Bud Light boycott proved to be a success.

In speaking about Mulvaney's activism, Catholic actor Matthew Marsden took to Twitter and pointed out the need for women to boycott: "I would just like to point out that it is men that rejected Budweiser and brought them to their knees. What about all the female products that he is pimping? Where are the feminists protesting that?"

If the Bud Light boycott has proven anything, it's that companies respond when revenue is affected. At the end of the day, even the wokest companies are driven by the consumer. If people continue to boycott brands — such as Nike, Maybelline and MAC — that endorse evil ideologies, companies will be more likely to change their trajectory.

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