Leading the protest was the group's executive director, Eric Scheidler, son of Joe Scheidler, who founded the Pro-Life Action League in 1980. Church Militant reached out to Eric Scheidler, who said showcasing the "horrifically ironic title of the event" was one point they emphasized in their protest:
Planned Parenthood has been killing the next generation, starting with their first abortion in 1970 of a baby belonging to Generation X. They've aborted millions of Millennial children ... What's more, every time Planned Parenthood aborts a child, their cutting off a whole limb from the human family tree — all the generations of life that would have unfolded from that one life, cut short in the womb. And they pretend to "celebrate" our generations!
Some 200 sponsors of the abortion giant came out for the annual event. The gala raised money to abort this generation's children by having sponsors bid on "exciting silent auction packages," spin the trivia wheel and take part in a video to raise money for America's largest abortion provider. Some sponsors paid as much as $100,000 to attend the event.
Scheidler said he was pleased with the 16 pro-lifers who turned out for the protest "at the end of the work day." He said they had no problem with police. "As usual, some members of the public objected to our presence with rude language and gestures, while others were pleased to see us and expressed their support," Scheidler observed.
He related the pro-life group wanted to accomplish two goals in protesting the event:
Our first goal was to confront Planned Parenthood supporters with the reality that Planned Parenthood is killing unborn children, a fact many of them would rather not think about, hiding behind phrases like "health care" and "helping women." Nearly everyone attending this event saw our signs depicting the reality of abortion at Planned Parenthood.
Another main goal, he said, was to notify the public of Planned Parenthood's colossal role in providing abortions. "A second goal was to alert the general public to Planned Parenthood's massive role in the abortion industry, being responsible for 35 percent of all annual abortions in the U.S. Through our signs and literature, along with Facebook postings and media coverage, we accomplished this goal as well."
One of those honored at the event was Helen Zell, wife of billionaire real estate mogul Sam Zell. She was described on the fundraiser's invitation as a "Proud Planned Parenthood supporter for over 35 years." Last year Zell pledged more than $600,000 from her Zell Family Foundation to a northside Planned Parenthood facility.
Concerning Zell's contribution to the abortion giant's event Scheidler commented, "Helen Zell needs to invest her foundation’s money in upholding life, not death. As she and these partygoers celebrate Planned Parenthood’s abortion business, we’ll be representing those who will never attend a party in celebration of anything because their lives were ended by abortion."