Toys ‘R’ Us Killed by Contraception

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by Bradley Eli, M.Div., Ma.Th.  •  •  April 16, 2018   

Fewer babies pushes chain to close all U.S. stores

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Toys "R" Us, one of the largest chain retailers of baby goods, said low U.S. birth rates is pushing the cooperate giant to close all 800 of its U.S. based stores.

When filing for bankruptcy last September, Toys "R" Us highlighted the declining birth rate. "Most of our end-customers are newborns and children, and as a result, our revenues are dependent on the birth rates in countries where we operate," the filing stated. "In recent years, many countries' birth rates have dropped or stagnated as their population ages and education and income levels increase."

Birth rates in the United States are at a historic low according to records released July 2017 by the Center for Disease Control and Prevention (CDC). For every 1,000 women in the United States between the ages of 15–44, the CDC reported that only 62 babies were born.

Toys "R" Us is pointing the finger at millennials, who are either not getting married or not having children when they do. The concept of marriage has largely been contracepted away since the rejection of Bl. Pope Paul VI's 1968 encyclical, Humanae Vitae. In his encyclical, Pope Paul VI warned of this danger:

[A] man who grows accustomed to the use of contraceptive methods may forget the reverence due to a woman and, disregarding her physical and emotional equilibrium, reduce her to being a mere instrument for the satisfaction of his own desires, no longer considering her as his partner whom he should surround with care and affection.

Some 33,000 U.S. jobs are at risk as Toy "R" Us looks at liquidating all its stores in America. The company further announced it will also be closing stores in the U.K., Spain, France, Poland and Australia as the West continues to allow contraception to destroy authentic family life.

Watch the panel discuss the impact of contraception on retailers in The Download—Toys "R" Us.


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